Logo designs, various clients
My role:
Lead Visual Designer, Freelance
Tools:
Adobe IL
Pen + PAper
Deliverables:
Digital Logos
Custom Iconography
Sweet Arrow Bakery

Sweet Arrow opened in 2021, and I had the pleasure of creating this playful and illustrative logo, which spoke to the brand's buoyant and playful personality.

I worked closely with the client to define the bakery's visual identity, which included creating a small series of hand-drawn arrow illustrations for use on packaging and in digital marketing.

Sweet Arrow Bakery logo on purple and reversed out on white
Lyons Chug & Grub Club

A purely-for-fun project, I created this logo as a symbol for the monthly employee happy hour gatherings we had at Lyons' Consulting Group, ecommerce agency.

I incorporated the Lyons' company colors and illustrated a our mascot, Roary, in a playful symbol that we had made into stickers and t-shirts.  

Lyons Chug and Grub Club logo
Balanced Triangle Life Coaching

This client was looking for a new logo and typographic representation of their brand that visually evoked strength, warmth, stability, and personal empowerment.

To achieve these goals I used sharp, thick shapes combined with warm, friendly colors and clean, crisp fonts.

Balanced Triangle logos on white and back backgrounds
The Minivan Soccer Dad Podcast

This show for-fans-by-fans was in search of a logo that depicted the healthy obsession that the podcast host possesses for discussing the sport whenever possible.

A representation of every soccer dad by day and futbol enthusiast by night, this logo includes nods to the host's personal life, and some Easter eggs that futbol fans will appreciate.

The Minivan Soccer Dad Podcast logo