Resume
Specialties
Design Leadership
Design Thinking
UX/UI Design
B2B + B2C Design
Brand Identity Design
Visual Communication
Marketing Design
Mobile App Design
Infographics
Logos + Typography
Education
• BFA, Graphic Design
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Illinois Institute of Art–Chicago
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Aug 2006–May 2009
• BFA, Studio Art (Fine Arts)
• BFA, Psychology
• Certificate, Visual Communication
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St. Louis University–St. Louis
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Aug 2002–May 2006
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Bio
My name is Mary Clare Kaplan. I’m a design leader with 15 years of design thinking experience across lead generation, advertising, marketing, and e-commerce. I leverage design principles, user data, and cross-department collaboration to increase your organization’s bottom line.
Employment History
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Angi (NYSE: ANGI)
Director of User Interface Design | Jan 2024–Present
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Design lead and strategist for contractor-facing marketing communications, including email and in-app messaging
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(Acquired by Angi, Jan 2024)
Director of User Interface Design | Feb 2021–Jan 2024
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Launched self-service sign up flow, which increased conversion by 10% and reduced annual sales costs by $1M
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Directed review solicitation project that increased public-facing business reviews by 408% and raised customers’ annual monthly lifetime value by $11K
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User Interface Lead | Jan 2016–Feb 2021
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Initiated redesign of CraftJack.com as part of a multichannel rebranding, increased sign up rates by 33%
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Researched, designed, and launched new iOS and Android app that boosted contact rates between homeowners and contractors
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Led redesign project of 30+ trade sites, resulting in an average monthly revenue increase of 75%
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Senior Visual Designer | Apr 2021–Dec 2015
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Collaborated closely with UX and engineering teams while leading design for multiple large-scale ecomerce projects
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Let kickoff, discovery, and critique sessions for high profile clients' web design and multi-channel marketing initiatives
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Achieved successful implementation of quantifiable KPIs within limitations of available ecommerce technology
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Graphic Designer | Feb 2009–Apr 2012
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Managed the budget and reputation of the agency via third party vendor relationships, while documenting and standardizing print production processes across the organization
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Accomplished successful marketing, branding, website, print, packaging, and advertising campaigns across multiple channels